Episode 134 – Making BIG Decisions: Working Backwards From Success

Let’s talk about making that BIG Decision like adding a new piece of equipment to your business, or moving into or out of a retail location, or moving your business to a print on demand model

– Are you doing this because you’re excited, or because it’s objectively a good opportunity?

– How will your existing customers view this decision?

– What are the results you expect from this decision – specifically? Like if you’re planning on investing in a new UV printer, what revenues are you expecting?

– Is there something more profitable I could do instead?

– Is there a better way to invest that time and money? Into expanding existing capabilities instead of adding new?

– Can I accomplish the same goal in another way?

– Lot’s of opportunities are lost through inaction

– You’ve thought it through and the decision is sound – you’re just delaying success if you don’t pull the trigger.

– You have to make sure you take specific steps towards your goal.

– Each step should have a specific marker that takes you to the next one

– Develop a basic marketing plan

– Set up website and ad accounts

– Write articles, emails ads

– Launch ads, publish articles

– Track results for 3 weeks

– Use those results to plan the next articles, ads, etc.

– Is this working the way it should

– How’s my timeline

– Did I misjudge customer uptake? etc.

The start of a big idea is the excitement and thrill of success. Proper execution and decision making is where you achieve your dreams.