Once a year you go to the Dr for a check up. What do they do? They will listen to your heart, check your lungs, have you do a blood test. They are looking for anything out of the ordinary, even if you don’t notice it. If anything is out of the ordinary, you take action to fix it… before it’s a bigger problem.
This is the purpose of a Marketing Check Up
How healthy is your marketing? Is anything broken ? Is there any information incorrect? Is there something that isn’t a big deal now, but could be if not addressed?
Mark’s Story & Inspiration for this episode: Here’s what I run into on a very regular basis. ESPECIALLY if a company relies on word of mouth of some kind for new business and they want to grow using digital marketing – everything, or the most important things, are broken.
Out of the last 4 businesses I reviewed their “marketing” presence:
- 3 had contact forms that didn’t work. – didn’t record or send a lead.
- 2 didn’t have google my business profiles
- 4 didn’t have content devoted to seo only
- 1 didn’t have control of their FB/IG pages
- 1 had their contact form email going to someone that hadn’t worked there in years
So here are the thing you need to check right now:
Does your website work? Log into the back end to see…
- is there anything broken
- does it need updating
- look for red exclamations and yellow warnings, etc
- Click through your website and look for broken pages or links
Is your website info correct?
- You may say online you offer a service that isn’t true anymore
- You may recommend a product, but now you have a new recommendation
- Your address or email might have changed
- Overall check that everything it says is correct
Check your listings (Paid and Free)
- Google My Business
- Bing Places
- Facebook, Insta, Linked in
- Anywhere else you have listed your business. this might also be like local chamber of commerce
Check your Print materials
- Business cards
- Flyers, Posters, Banners
- Email signatures
- Marketing emails
You should make up a schedule that rolls through all of these depending how critical they are to your business. If you rarely send out emails you might only need to check every few months, but your website might be busy which means you check monthly. If you print a banner for a school once a year, maybe just check that every 6 months.
P.S. Also check your voicemail!