Episode 15 – Working ON Your Business

What is the difference between working ON your business versus working IN your business? It is about being a manager and an entrepreneur, in addition to being a technician and an artist. In this podcast, we discuss the E-Myth (Entrepreneur-Myth) written about by Michael Gerber. The E-myth is that most businesses are started by entrepreneurs. In fact, they aren’t. Most businesses are started by “technicians” or the people who “do the work” or “know the trade.” The problem is that being a manager, being an entrepreneur and being a technician are 3 different jobs that a small business owner must master. How can you work ON your business to ensure its success?