If you’re relying on eCommerce for your income, and are running ads to pages OR relying on organic search, they’re a big part of why your business will succeed – or not.
So, Marc – what IS the product page?
If you are going to spend the time and money online, do your best to make it RIGHT. If you want to create a good product page, you HAVE to follow everything on this list.
Here are the 10 (plus one bonus) things you should do for every product page on your website.
Know your goal – When someone lands on this page, what do you want them to do?
Tell them what it is – Big and Bold, then short and sweet. Explain the product in a glance.
Ask them to take action – clear and obvious – buy now, call in, live chat, complete form.
Offer more info for those who want it – for many people the short and sweet isn’t enough… so after the above. add more text, add videos, additional images, bullet lists of features.
Address their concerns – If you know your customers, or have surveyed people. let them know their concerns and how this product helped them. e.g. won’t shrink, collar won’t wrinkle, color won’t fade, etc
Live chat – most of the time you can get a live chat for free, and make it available during business hours. Even mobile apps to make it easier for you
Let them call you – if they have questions, plenty of people STILL like the phone. Make it easy to find and call you.
GOOD photos, videos, gifs – Be sure to have photos and/or videos… and don’t make them super fuzzy or stretched out or confusing. You have a $1000 camera in your pocket, use it.
Add testimonials – site reviews, quotes, pictures from customers, social comments, screenshots, etc
Brag – if a famous person or brand purchased this… brag. Could be local schools, winning football team, local church, big famous brand, famous social media influencer
Review, test, repeat – come back to these pages and review them. When possible test different versions of the page. Don’t let them go stale.