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This Episode

Mark Stephenson & Marc Vila

You Will Learn

  • Customer oriented selling.
  • The psychology behind how people make buying decisions.
  • In-depth analysis of Malcolm Gladwell’s TED talk.

Resources & Links

Episode 12 – Spaghetti Sauce & Apparel Decorating

Do you offer your customers the right choices to make them happy? Mark & Marc discuss a TED talk by “Tipping Point” author Malcolm Gladwell. He gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

How can choices help make your customers happy? Do you offer enough to ensure their loyalty?

Listen to this brief, but interest episode.

Show Notes

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